Selected Work

Enterprise Platform / AI / System Design

Global AI Platform

Platform Experience, Developer Experience, Design Patterns, Strategy, Foundation

A shared platform so every team stops rebuilding the same thing twice

Enterprise operations platform. A shared platform so every team stops rebuilding the same thing twice.

Design System / Enterprise / System Governance

Global Design System

Cross-Functional Leadership, Strategy, Roadmap, Component Governance & Support

Unified global design ecosystem across design and engineering

Led the evolution from a foundational Master UI Kit into the Global Design System, establishing a shared source of truth across design and engineering and grounding adoption through a portable, standards-based Developer Kit.

Analytics / Growth / Product

Developer Centre

Product Strategy + Data Product

Decision intelligence for growth and retention

Created a growth intelligence layer that translated raw events into decision-ready indicators for product teams.

Commerce / Mobile UX / Conversion

Order Portal

Design Strategy, Leadership, Systems Thinking

Mobile-first ordering experience redesign across BSS/OSS complexity

Redesigned MyRepublic’s mobile order journey to reduce interruption, improve decision clarity, and simplify conversion-critical steps while preserving operational reliability.